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RAMZEN Debuts, Bringing Imaginative Style and Nostalgic Exuberance to the World of Fashion and Luxury Living

Designer and Creative Director Abdul Al-Romaizan today announces the official launch of RAMZEN: his Milan, Italy-based fashion and luxury lifestyle brand. The company's digital-first debut gives fashion lovers around the globe simultaneous access to RAMZEN's inaugural collection of luxury ready-to-wear fashions for men and women. At RAMZEN.com, the world of RAMZEN is revealed through styles that are elegant, yet playful. Every piece is inspired by the exuberance of Al-Romaizan's early-'80s childhood, designed with an artist's creative eye for color and composition, and impeccably crafted in Italy's international fashion capital. RAMZEN is the first European fashion house to be conceived and run by a Saudi designer, and its debut represents the realization of a long-held dream for Al-Romaizan. The Fall/Winter 2021 Collection, featuring mix-and-match pieces that can take the wearer from casual to sophisticated, reinterprets '80s glamour and is infused with that decade's carefree vitality, yet the looks offer fashionistas something utterly new as they celebrate the world's emergence from a year of fear and confinement. These first distinctive designs, available for purchase online, only hint at what is to come. Following today's release of RAMZEN's inaugural collection for Fall/Winter 2021, the new fashion house will adopt an active calendar that positions it alongside industry leaders. The RAMZEN Spring/Summer 2022 Collection will be presented in Milan during Fashion Week in September 2021.
A collection of haute couture gowns, which is also in the works, will further distinguish RAMZEN as the go-to brand for wearable art that is both exotic and romantic. Many emerging talents are bringing honor to Saudi Arabia as they gain worldwide recognition for their work, and Al-Romaizan is proud to dedicate his first haute couture collection to his beloved native land. "I am driven by passion and filled with optimism as we prepare to unveil this collection, which honors my heritage as well as the current vision for Saudi Arabia," says Al-Romaizan. "Arab men are powerfully discriminating and elegant in both attitude and appearance; Saudi women were among the first to dress in haute couture, and they have a commanding presence in the fashion and beauty industry worldwide," he says. "I am fully devoted to defying their expectations for quality of construction, elegance and sheer uniqueness, while offering men and women the world over contemporary evening wear unlike anything they've ever worn."
RAMZEN is wearable art for thinkers, risk takers and romantics… for individuals longing to express the hidden nuances of their own uniqueness. For designer Abdul Al-Romaizan, it is a regression to the exuberance of his early-'80s childhood: a rebirth that allows him to grow up once more with fashion's conventions as his playthings, just waiting to be turned upside down and rearranged. Wearing one RAMZEN piece is a statement; a full ensemble speaks volumes. Yet, nothing about these styles is flashy.